Back in my ManageEngine days, I had the same conversation over and over with content writers — please stop writing “Click here to read more about so-and-so” in our help docs and blogs.

The phrase is friction with no upside. You’re asking the reader to scan filler — click and here carry no information — when the link could have just sat under the words that already describe where it goes.

Example

❌ Photosynthesis is the process used by green plants, algae, and some bacteria to convert light energy (sunlight) into chemical energy (sugar) to fuel their growth. Click here to read more.

Photosynthesis is the process used by green plants, algae, and some bacteria to convert light energy (sunlight) into chemical energy (sugar) to fuel their growth.

Same information, one fewer sentence, and the link now describes itself.

Beyond reading experience, vague link text actively hurts SEO — search engines and screen readers both lean on anchor text to understand what’s on the other side of a link. “Click here” tells them nothing.

Ask yourself this every time

What will the reader see when they tap on this link?

Then put a gist of that into the link text itself. If the reader can preview the destination from the words alone, you’ve done it right.